Transparency in Donation Matching:

How Giving Multiplier creates impact

1. Introducing new people to effective giving
   We share information about expert-recommended, super-effective charities and make it easy to support them.

2. Offering a convenient way to split donations
   Our platform makes it simple to bundle donations to both super-effective charities and your personal favorite charities.

3. Multiplying donors' impact with matching funds
   Because our matching funds are pre-paid, the value we add may be different from what you first expect (see "How our matching system adds value" below).

Who should (not) use Giving Multiplier

Our platform is for people who want to give more effectively and/or inspire others to do so. You shouldn't use Giving Multiplier if either:

1. You only want to support your personal favorite charity.
   By design, the matching funds we add to your personal favorite charity will always be less than the amount you donate to the super-effective charity.
   
   

2. You would have donated the full amount to a super-effective charity anyway.
   Matching funds are intended for inspiring additional donations to highly effective charities. (Instead, you can participate by donating to our matching fund.)

Who provides matching funds

Anyone is welcome to contribute to our matching fund — it's the best way to support Giving Multiplier's mission. Matching donors can have an even greater impact by inspiring others to give to highly effective charities.

How our matching system adds value

Giving Multiplier increases your charitable impact, but more indirectly than you might first think. Typical matching campaigns are sometimes criticized as misleading. For example, let's say a donor gives $100 to charity and gets a $50 match. If the matcher has already committed that $50 to the charity, then critics might question whether the donor is directing more funds to the charity than if they just donated $100 directly.

Our model is different in two key ways:

1. Choosing which charities to direct the matching funds (most clear/direct benefit)
   
   Although matching funds are pre-paid, they're not committed to any charity until directed by other donors. Your donation decides where they go, both to your favorite charity and to the super-effective charity you select. (If matching funds go unused after 12 months, we donate them directly to super-effective charities, although this has never happened.)

   
   

2. Participating in a virtuous circle of effective giving (indirect, but perhaps most important benefit)
   
   By donating with Giving Multiplier, you participate in sustaining a supply-and-demand cycle for matching funds. Both those who use and provide matching funds are essential to our platform's continued impact. Giving Multiplier as a "donation institution" significantly increases overall giving to highly effective charities. Based on donor surveys, most donations through our platform wouldn't have otherwise gone to these charities.
   
   

   

In sum, Giving Multiplier democratizes the matching process, allowing donors to direct matching funds to the charities they care about and fueling a self-sustaining system that can run continuously.