Our philosophy
Giving Multiplier’s mission is to make charitable giving as impactful as possible.
Our platform introduces donors to super-effective charities recommended by expert charity evaluators. We add matching funds for supporting both the causes closest to your heart and an expert-recommended charity. We think of our unique approach as helping solve the "heart vs. head" dilemma in charitable giving.
The Why and How of Giving Multiplier
Giving should feel good. It should also do good—as much good as possible.
As charity experts have long recognized, the “feel good” and “do good” motivations don’t always fit perfectly together. That is, the charities that move us emotionally are not always the ones that have the greatest impact.
Rather than ignoring feelings to focus entirely on effectiveness, our approach is: Why not do both?
The feelings that drive us to help others reflect the best of humanity. So does our ability to use evidence and reason to solve big problems. As behavioral scientists who study human nature, we think that doing the most good in the long run means cultivating good feelings and good reasoning.
Our research tells us that many people agree. People like to give from the “heart” and they like to give from the “head". But they often lack access to clear information about highly effective charities.
Giving Multiplier is about giving people options and providing the information they need to express their deepest values. Giving from the heart comes naturally. Giving from the head is more complex, requiring research and staying up to date, which can be difficult and time-consuming. We bring the research to you and boost your giving with matching funds.
Here’s what we do:
1. Provide effectiveness information
Most donors care about charity effectiveness but are unaware that some charities can be 100 times more cost-effective than typical charities. We draw on leading charity evaluators to provide donors with expert-recommended charities that help donors achieve greater impact.
2. Make splitting easy
Our donation splitting tool makes it easy to give from the heart and the head. Choose a charity that speaks to your heart — no researcher can do that for you. Then choose one of our super-effective charities recommended by experts and split your donation between the two.
3. Add matching funds
Giving from the heart already comes naturally. Meanwhile, giving from the head (guided by scientific evidence) is a newer and increasingly influential idea. Our matching system encourages donors to direct more toward the charities that do the most good by increasing the match as you increase your allocation to a super-effective charity. Learn more about our matching system.