The Happiness Lab 2024 charity fundraiser
Choose your personal favorite charity (any US-registered nonprofit), split your donation with GiveDirectly, and earn bonus matching funds on top — it's that easy!
Why GiveDirectly?
GiveDirectly lets you send cash directly to some of the world’s poorest people — no strings attached. Your donation delivers life-changing funds to families, empowering them to meet their needs and shape their futures.
Why Cash?
Your donations will help reach people like Twiringiyimana, a farmer in Southern Rwanda. He struggled to support his family on the $1 a day he earned working on others’ farms. His family had no other source of income, and often ate one meal per day.
"With the first part of the cash transfer, we bought essential household items we lacked and clothes for the whole family. With the second, we bought a piece of land for $500. On this land, we plan to start a tree tomato farm, which will help us generate income and save for the future.”
Last year, Happiness Lab listeners helped donate cash to all 193 families in Kibobo village. Here’s how they spent your donations:
500+ rigorous academic studies show just how effective cash can be across diverse outcomes like:
- 📈 Boosting local economies by 2.5X for every cash transfer
- 👶 Reducing mortality rates for mothers and babies by 46-70%
- 🍛 Improving families’ food security and nutrition (even more than a nutrition program)
- ⏰ Creating lasting financial gains, even 12 years later
Watch how families can use cash to improve their health:
The Happiness Lab
is raising money for
your favorite charity
and the super-effective charity
GiveDirectly.
29 days left to join The Happiness Lab and 187 other donors
How it works
Search and select your favorite charity
This can be any charity that you care about.
Select a super-effective charity
You can choose from our list of expert recommendations.
Divide your donation between the two
At least 10% has to go to a super-effective charity.
We'll add 9% to 90% on top of your donations
You direct prepaid matching funds to the charities you care most about. Learn more here.
Why donate with Giving Multiplier?
Effective
Our goal is to make charitable giving as effective as possible. We support charities that experts have identified as super effective.
Matching
We'll add a small donation on top of yours. The more you give to the super-effective charity, the higher the rate.
Become a matcher!
Secure
Your donations are processed by our trusted partner every.org — a non-profit hub for charitable giving. Your data privacy is ensured.
Verified
As a project based at Harvard University, Giving Multiplier has been reviewed by the Harvard internal review board and data safety team.
Tax-deductible
If you are a US taxpayer, your donation is tax-deductible to the fullest extent allowed by law.
We accept many payment methods
Credit card
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GiveDirectly
GiveDirectly lets you send money directly to the world’s poorest, no strings attached. Hundreds of academic studies show cash transfers can boost income, health, education, gender equity, local economic activity, and more. In the last decade, we’ve reached over 1.5 million people in poverty across 14 countries, largely via simple banking technology called mobile money.